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Multicultural Marketing Course

J. Mack Robinson College of Business

Academic Initiative

Groups Served
Collegiate

Program Website
N/A

Contact Information
Thornton, Corliss
cthornton@gsu.edu
404-413-7677

Address
35 Broad Street
Atlanta, GA 30303

Campus
Atlanta

Funding

Other Source

Overview

The Multicultural Marketing course covers the importance of multiculturalism and diversity. It particularly addresses the changing demographic in this country and how marketers can better understand and shift their practices to reach more diverse audiences.

Benefits

Students that take the course receive 3 college credits.

Supplemental Materials

Not Applicable

Discipline Focus
Not discipline specific (University-Wide)

Diversity Group ( Social Identity)
Race/Ethnicity, Sexual Orientation

Race/Ethnic Group
Does not provide racial/ethnic minority group specialized programming

Program, Initiative, Policy or Sponsored Award Category

Priority 1: Academic Initiative

Established
08/25/2016

Number Served
101-500

Research Components and Activities

Not Applicable

Additional Research Components, Roles and Responsibilities

n/a

Self-efficacy Emphasis

n/a

Acknowledgement/Affirmation of Identity, Strengths, Needs

allowing students do discuss issues of identity, inclusion/exclusion, effective/ineffective practices

Examples of Inclusionary Practices and Activities

Specialized Pedagogical practices (e.g. multicultural teaching practices; usage of gender pronouns))

Participant Empowerment

None of the above

Mentoring Components

Mentoring is not used in our program

Opportunities to Privilege Voice

Open discussion to allow students to highlight their personal experiences

Evaluation Methods
Not Applicable

Anticipated Participant Outcomes

completion of a course(s),increasing academic skill area (s)

Program, Initiative, Policy or Sponsored Award Category

Priority 1: Academic Initiative

Established
08/25/2016

Number Served
101-500

Research Components and Activities

Not Applicable

Additional Research Components, Roles and Responsibilities

n/a

Please describe how your program addresses self-efficacy (one's beliefs in their own ability to execute behaviors necessary to perform) in its participants?

n/a

How does your program acknowledge or affirm individuals’ different identities, strengths, or needs?

allowing students do discuss issues of identity, inclusion/exclusion, effective/ineffective practices

Inclusionary practices/activities utilized in your program:

Specialized Pedagogical practices (e.g. multicultural teaching practices; usage of gender pronouns))

Participant Empowerment

None of the above

Mentoring Components

Mentoring is not used in our program

Opportunities to Privilege Voice

Open discussion to allow students to highlight their personal experiences

Evaluation methods are used to substantiate the program’s outcomes:

Not Applicable

Anticipated participant outcomes for your program:

completion of a course(s),increasing academic skill area (s)