Use our Diversity Database Update Form to submit changes to your program.

The Marketing Roundtable Outstanding Minority Student Scholarships

J. Mack Robinson College of Business

Academic Initiative

Groups Served
Collegiate

Program Website
Visit the Program Website

Contact Information
Cross, Marcia
mcross7@gsu.edu
404-413-7682

Dr. Corliss Thornton

cthornton@gsu.edu

 404-413-7677

Address
35 Broad Street
Atlanta, GA 30303

Campus
Atlanta

Funding

Other Source

Overview

The Marketing Roundtable Outstanding Minority Scholarship is awarded to underrepresented minority students currently enrolled in a marketing course who are pursuing a degree in marketing with high academic standing and a high expectation of success in pursuing a career in marketing. Qualified students will have a minimum grade-point average of 3.0. and be nominated and supported by marketing faculty members. A maximum of six scholarships of $1,000 each will be awarded per year.

Benefits

Each student recipient receives a $1,000 scholarship.

Supplemental Materials

Marketing Roundtable Brochure

Discipline Focus
Marketing

Diversity Group ( Social Identity)
Race/Ethnicity

Race/Ethnic Group
Black, Hispanic/ Latinx groups, Multi-racial

Program, Initiative, Policy or Sponsored Award Category

Priority 1: Academic Initiative

Established
02/01/1994

Number Served
51-100

Notable Alumni

Americus Reed, The Whitney M. Young, Jr. Professor of Marketing, Wharton Business School, University of Pennsylvania. Alumnus;
Janet Smith, VP, Brand Communications, The Atlanta Hawks and State Farm Arena, M.S., Marketing; Alumna

Research Components and Activities

Program sponsored (in-house) professional development sessions/ coursework (e.g., workshops, test preparation, mini-courses, specialized course, conference presentations, resume/cv building, tutoring, professional development etiquette), other

Other: Scholarship

Additional Research Components, Roles and Responsibilities

Students who received the scholarship are mentored by individuals and receive internships and job opportunities from corporations who are part of The Marketing Roundtable, the entity that sponsors the scholarships. Student scholarship recipients also get an opportunity to participate in RCB’s Department of Marketing’s annual Future of Marketing Conference and MAX Awards event.

Self-efficacy Emphasis

All of the students who have been chosen for the MRT Scholarship are recommended by Department of Marketing faculty members who attest to the students’ high academic ability, confidence and talents. Students who receive the MRT Scholarships are afforded the opportunity to do the following: 1. Engage in coaching and mentoring from corporate executives; 2. Participate in networking sessions with members from the Atlanta business community; and 3. Attend professional marketing workshops.

Acknowledgement/Affirmation of Identity, Strengths, Needs

Affirmation of the students’ different identities, strengths and needs are based on faculty recommendations.

Examples of Inclusionary Practices and Activities

Creation of a Safe space/ climate/environment

Additional Information

Student testimonies

Participant Empowerment

Academic recognition (i.e. research credibility, prestige), Coaching, Feeder pathways (e.g. existing partnerships with programs at similar or next level of the academic pipeline), Mentoring opportunities

Mentoring Components

Mentors provide psychological and or emotional support, Mentors provide support with goal setting and or career planning, Mentees are allowed to attend events with mentors (i.e., dinners, social events, conferences, retreats), Mentor recognizes the value of the mentee. (i.e., co-authorship, graduate school/employment references)

Opportunities to Privilege Voice

Through the mentoring and/or coaching process, students are able to discuss their personal and educational journeys with their mentors. This enables the mentors/coaches to provide candid feedback on how students can continue to be successful with their career aspirations.

Evaluation Methods

other

Anticipated Participant Outcomes

persisting through current degree program, obtaining employment (industry or other sector),mentoring program alumni

Outcome Milestones

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Program, Initiative, Policy or Sponsored Award Category

Priority 1: Academic Initiative

Established
02/01/1994

Number Served
51-100

Notable Alumni

Americus Reed, The Whitney M. Young, Jr. Professor of Marketing, Wharton Business School, University of Pennsylvania. Alumnus;
Janet Smith, VP, Brand Communications, The Atlanta Hawks and State Farm Arena, M.S., Marketing; Alumna

Research Components and Activities

Program sponsored (in-house) professional development sessions/ coursework (e.g., workshops, test preparation, mini-courses, specialized course, conference presentations, resume/cv building, tutoring, professional development etiquette), other

Other: Scholarship

Additional Research Components, Roles and Responsibilities

Students who received the scholarship are mentored by individuals and receive internships and job opportunities from corporations who are part of The Marketing Roundtable, the entity that sponsors the scholarships. Student scholarship recipients also get an opportunity to participate in RCB’s Department of Marketing’s annual Future of Marketing Conference and MAX Awards event.

Please describe how your program addresses self-efficacy (one's beliefs in their own ability to execute behaviors necessary to perform) in its participants?

All of the students who have been chosen for the MRT Scholarship are recommended by Department of Marketing faculty members who attest to the students’ high academic ability, confidence and talents. Students who receive the MRT Scholarships are afforded the opportunity to do the following: 1. Engage in coaching and mentoring from corporate executives; 2. Participate in networking sessions with members from the Atlanta business community; and 3. Attend professional marketing workshops.

How does your program acknowledge or affirm individuals’ different identities, strengths, or needs?

Affirmation of the students’ different identities, strengths and needs are based on faculty recommendations.

Inclusionary practices/activities utilized in your program:

Creation of a Safe space/ climate/environment

Additional Information

Student testimonies

Participant Empowerment

Academic recognition (i.e. research credibility, prestige), Coaching, Feeder pathways (e.g. existing partnerships with programs at similar or next level of the academic pipeline), Mentoring opportunities

Mentoring Components

Mentors provide psychological and or emotional support, Mentors provide support with goal setting and or career planning, Mentees are allowed to attend events with mentors (i.e., dinners, social events, conferences, retreats), Mentor recognizes the value of the mentee. (i.e., co-authorship, graduate school/employment references)

Opportunities to Privilege Voice

Through the mentoring and/or coaching process, students are able to discuss their personal and educational journeys with their mentors. This enables the mentors/coaches to provide candid feedback on how students can continue to be successful with their career aspirations.

Evaluation methods are used to substantiate the program’s outcomes:

other

Anticipated participant outcomes for your program:

persisting through current degree program, obtaining employment (industry or other sector),mentoring program alumni